Hear Why People Buy Organic

Real voices from across the Pacific Northwest on why organic matters to them.

From quick weeknight dinners to supporting local farm families, everyone has their own reason for looking for the USDA Organic seal. We took to the streets across Oregon and Washington to ask everyday shoppers, parents, and community members why they choose organic—and how it helps them live their values.

Watch their stories below and see how easy it is to make the switch!

Ready to Make the Switch?

Try one organic item this week! Join the movement during PNW Organic Week (September 14–20). Pick up your favorite organic item, share your story on social media, and tag us to spread the word!