Audrey Nordby is a fourth-year student at the University of Oregon studying Business Administration with a concentration in Marketing and minors in Art and Computer Information Technology. Now in her third term with the Oregon Consulting Group (OCG), she combines creativity and strategic thinking to help organizations connect with younger audiences in authentic, value-driven ways.

Her work spans marketing strategy, sustainability, and consumer insights with experience ranging from private equity research at AlphaSights in New York to brand storytelling for sustainable fashion companies. Across these roles, Audrey has explored how purpose and transparency shape purchasing decisions, especially among Gen Z consumers.

Beyond OCG, Audrey enjoys painting, cooking, and spending time outdoors. Since working on the original Organicology project, she’s become more intentional about buying local and organic foods, inspired by the stories behind the products and the people who make them. She’s excited to share her team’s research and help organic companies connect authentically with Gen Z audiences.