Schedule

Extensión de la temporada para los mercados directos (Season Extension for Direct Markets)

  • Date: Friday, Oct. 27
  • Time: 11 a.m.-12:15 p.m.
  • Speakers: Regino & Isai Flores, Regino Farms; Francisco Farias & Lorena Reza Serrano, Farias Farm
  • Location: Bldg. 202, Room 4
  • Track: Track D

Bilingual session. Sesión bilingüe.

En esta sesión, Regino Farms y Farias Farm nos hablarán de las técnicas de extender de la temporada, como los túneles, la siembra sucesiva y la selección de cultivos y variedades, que han utilizado para ampliar y expandir las ventas en los mercados directos. Regino Flores y su hijo Isaí Flores dirigen su granja familiar, Regino Farms, una granja certificada orgánica de hortalizas y fresas ubicado en el valle de Skagit, en Viva Farms, y venden en mercados de agricultores y por mayor. Francisco Farias y su esposa Lorena Reza Serrano dirigen su granja familiar, Farias Farm, situada en Burlington y en Viva Farms, donde cultivan hortalizas, fresas y moras con certificación orgánica para vender en los mercados de agricultores.

In this session we’ll hear from Regino Farms and Farias Farm about Season Extension techniques including high tunnels, succession planting and crop/variety selection that they have used to extend and expand sales into direct markets. Regino Flores and his son Isai Flores operate their family farm, Regino Farms, a certified organic vegetable and berry farm located in the Skagit Valley at Viva Farms and sell at farmers markets and wholesale. Francisco Farias and his wife Lorena Reza Serrano operate their family farm, Farias Farm, located in Burlington and at Viva Farms where they grow certified organic vegetables and berries to sell at farmers markets.

About the Speakers

  • Regino & Isai Flores

    Regino Farms

    Regino Flores and his son, Isai Flores, operate their family farm, Regino Farms, a certified organic vegetable and berry farm located in the Skagit Valley at Viva Farms and sell at farmers markets and wholesale.

  • Francisco Farias & Lorena Reza Serrano

    Farias Farm

    Francisco Farias and his wife, Lorena Reza Serrano, operate their family farm, Farias Farm, located in Burlington and at Viva Farms where they grow certified organic vegetables and berries to sell at farmers markets.