Tilth Conference

Conference Schedule

Conference Schedule

Building a Website Strategy That Supports Your Farm Business

  • Date: Tuesday, November 17
  • Time: 4:00-5:15 p.m.
  • Speaker: Kelly Riegler, Taste the Local Difference
  • Track: Track 4

This session helps farmers understand how to make their website easier to use, easier to find, and more connected to the rest of their marketing. We’ll cover the key parts of a strong website strategy, including choosing the right platform, organizing pages clearly, writing helpful content, using keywords naturally, and guiding visitors toward actions like ordering, signing up, visiting the farm, or reaching out. Attendees will also learn simple ways to measure what’s working and reuse website content across social media, email, blogs, and more.

About the Speaker

  • Kelly Riegler

    Taste the Local Difference

    Kelly is a marketing and project management professional with 10 years of experience leading teams, managing client relationships, and bringing projects from idea to completion. Her work spans branding, strategy, community engagement, digital marketing, and events, with a focus on making each project clear, useful, and aligned with the people it’s meant to serve. Born and raised in Michigan, Kelly grew up spending summers up north fishing, exploring the woods, and eating good local food. Now living in the Pacific Northwest, she spends her free time foraging for mushrooms, picking berries, growing food, and heading to the coast to dig for razor clams, gather mussels, and collect seaweed. Her love for local food systems and the people who grow, catch, make, and share food shapes both her work and her life. Outside of work, you’ll usually find Kelly cooking, exploring the forest, working in the garden, or finding her next great meal close to home.